# How to Stop AI From Hallucinating About Your Brand

Facts & Claims in QueryBurst Site Intelligence extracts every claim, fact, opinion, and statement from all crawled pages — the raw material AI models will repeat in generated answers. Each claim is categorised by type, searchable by full-text and semantic query, and scored for evidence strength based on supporting content elsewhere on the site. Use it to find the outdated statistics, unverified assertions, and contradictory statements that become [AI hallucinations](/content/use-cases/anti-ai-hallucination-tools/index.html) when they're the best available source.

## How to Access

1. Open a site in [QueryBurst](/content/site-root.html)
2. Click **[Site Intelligence](/content/docs/site-intelligence/index.html)** in the sidebar
3. Select the **Facts & Claims** subtab

## Understanding the Facts & Claims Interface

### Stat Cards

Clickable stat cards at the top filter the list by claim type:

| Card | Description |
| --- | --- |
| **Total** | All extracted claims (click to reset filters) |
| **Claims** | Assertions that could be verified as true or false |
| **Facts** | Established factual statements |
| **Opinions** | Subjective or evaluative statements |
| **Statements** | General declarations that don't fit other categories |
| **Internal** | Claims about the site's own brand or organization |
| **Checked** | Claims that have been verified |

### Claims Table

Each row shows:

| Column | Description |
| --- | --- |
| **Claim** | The extracted claim text |
| **Type** | Claim, Fact, Opinion, or Statement |
| **Entity** | The entity this claim relates to — click to filter by entity |
| **Pages** | Number of pages where this claim appears |
| **Status** | Verification status (if verified) |
| **Flags** | Internal badge, conflict warning icon |

Click any row to expand and see:

- **Variants** — Different wordings of the same claim across pages
- **Source pages** — Every page where this claim was found
- **Verify button** — Trigger verification against your site's own content
- **View result** — See detailed verification results

### Search

**Full-text search** supports advanced syntax:

- `term` — Match claims containing this term
- `