# How to Check Whether Your Marketing Claims Are Supported by Your Website

Claim Verification in QueryBurst extracts individual factual claims from pasted marketing text, searches the site's indexed content for supporting evidence, and rates each claim's verification strength — with links to the specific supporting or contradicting pages. Use it to identify marketing claims that have no backing on the site, creating a credibility gap that AI systems will detect when cross-referencing.

## How Claim Verification in QueryBurst Works

### 1. Claim Extraction

Paste your marketing text and we extract individual factual claims. Opinion statements and subjective language are filtered out.

**Example input:**

> "Our widget is eco-friendly and sustainable, trusted by over 10,000 customers worldwide."

**Extracted claims:**

- "Our widget is eco-friendly and sustainable"
- "Trusted by over 10,000 customers worldwide"

### 2. Evidence Search

For each claim, the system searches your indexed content for supporting evidence using semantic search.

### 3. Strength Assessment

Each claim is rated based on evidence quality:

| Strength | Meaning |
| --- | --- |
| **Strong** | Clear, direct evidence supports the claim |
| **Moderate** | Some supporting evidence, but not definitive |
| **Weak** | Minimal or indirect evidence found |
| **None** | No supporting evidence on your website |

### 4. Recommendations

For each claim, you get actionable advice on how to strengthen the evidence or modify the claim.

## Understanding Results

### Summary Bar

Quick overview of all claims:

- Count of claims by evidence strength
- Overall score (claims with evidence / total claims)

### Claim Navigation

Use numbered pills to browse between claims:

- **Badge number** shows evidence count for that claim
- **Icon color** indicates strength (green/amber/orange/red)

### Claim Detail View

For each claim, you'll see:

**Assessment** - Overall evaluation of the claim's supportability

**Supporting Evidence** - Points in favor of the claim

**Evidence Gaps** - What's missing that would strengthen the claim

**Inconsistencies** - Any conflicting information found

**Recommendation** - Specific advice for improvement

## Best Practices

### What to Verify

- **Homepage headlines** - Often contain big claims
- **Product descriptions** - Feature and benefit claims
- **About page** - Company history and credentials
- **Landing pages** - Marketing-heavy content
- **Ad copy** - Before publishing ads

### Strengthening Weak Claims

If a claim has weak or no evidence:

1. **Add supporting content** - Create a page or section that backs the claim
2. **Modify the claim** - Make it more accurate to match existing evidence
3. **Remove the claim** - If it can't be substantiated
4. **Add citations** - Link to third-party proof (awards, certifications, reviews)

### Common Claim Types

| Claim Type | Evidence Needed |
| --- | --- |
| Customer count | Case studies, testimonials, or explicit numbers |
| Years in business | About page, company history |
| Awards/recognition | Awards page, press mentions |
| Product features | Product pages, specifications |
| Certifications | Credentials page, trust badges |
| Customer satisfaction | Reviews, testimonials, survey results |

## Tips

1. **Verify before publishing** - Check claims in drafts before they go live
2. **Start with bold claims** - Focus on superlatives and specific numbers first
3. **Track weak claims** - Use gaps as a content creation roadmap
4. **Re-verify after updates** - Check again when you add supporting content