# The QueryBurst SEO Blog

Read the research behind our AI Search optimization tools, musings on SEO, AI, the future of the agentic web and more. We don't post often, but when we do, it will be worth reading.

## Articles

### [Replicating Exa Highlights (With a Potato And Some String)](/content/blog/exa-highlights/index.html)
*May 12, 2026*

### [The Shadow Web, Part 2: LLMs Aren’t Reading Your HTML Anyway](/content/blog/html-to-markdown/index.html)
*February 19, 2026*

### [The Shadow Web: How Cloudflare’s "Markdown for Agents" Unintentionally Breaks the Web’s Trust Model](/content/blog/cloudflare-markdown-for-agents/index.html)
*February 13, 2026*

### [Busting The GEO Jargon: Why You’re (Probably) Overcomplicating AI Search](/content/blog/ai-search/index.html)
*February 10, 2026*

### [ChatGPT Is a Search Engine. Here's How It Works.](/content/blog/how-chatgpt-works/index.html)
*December 19, 2025*

### [The Great GEO (Generative Engine Optimization) Grift](/content/blog/the-geo-grift/index.html)
*October 16, 2025*